HTC introduces the HTC Wildfire, a more affordable touch screen device for young adults, which follows and replaces the Tattoo. The HTC Wildfire features a 3.2 inch QVGA display, a 5 megapixel camera (equipped with auto focus and flash that functions in portrait or landscape mode), a 3.5mm headphone jack, a USB port and a micro SD memory card slot that enhances internal memory up to 32GB.

The Wildfire resembles the HTC Desire and is run by Android 2.1 OS with HTC Sense. The phone is equipped with a 528 Mhz processor and contains 384 MB RAM with Bluetooth and Wi-Fi connectivity. A touch sensitive disc can also be used for navigation and like the Desire and Legend, the Wildfire contains an optical track pad. The QVGA touchscreen allows users to navigate through the home key by touch sliding or pinching applications.

The budget friendly smartphone enables users to transfer data from an old existing phone directly to the Wildfire. This HTC version is equipped with a built-in App sharing application, allowing individuals the ability to recommend and share links via e-mail, text message, Facebook and Twitter. Since the HTC Wildfire is not an iphone, it will not be restricted to Apple applications, but Android promises to produce higher quality apps.

The photo gallery has been separated from the video gallery and widgets can be used on any of the various home screens. The Wildfire is equipped with GPS and a compass in addition to a flashlight. The flashlight uses the camera's LED flash to provide 3 different brightness settings, which are adjustable from the onscreen image.

The HTC Wildfire’s processor is the same size as that found in the HTC Hero, and is appropriate for individuals who do not download vast quantities of large applications, do not require 3D gaming and do not extensively use the Web brower. Other than a slightly smaller screen, processor and retailing for an attractive, affordable price, the HTC Wildfire and Desire are pretty much the same phone.

HTC hopes the Wildfire will encourage a broader spectrum of young consumers to experience the smartphone, which is available in black, brown, red and white.