Rim launch Blackberry App World 2.0

RIM today launched Blackberry App World 2.0, giving users access to cheaper apps and better payment options. Good stuff!

RIM hope that App World’s upgrade will run a lot smoother than their current software and bring them up with the likes of the iTunes Store and Android Market.

They have pinched a few ideas from their competitors, their interface now providing users with lists of the top free and paid for applications. Payment options have also been improved to an iTunes standard, as in addition to PayPal, customers will now be able to pay for apps using their credit card.

With App World 2.0 now supporting User IDs, you can now see your purchase history and buy new apps by simply entering your password. The upgraded store will now use bar-code scanning capabilities too, allowing users to access certain applications from an advert in magazine or newspaper. Unfortunately, Google had already beat them to this!

The newest version of BlackBerry App World is available for beta preview to customers in the United Kingdom from BlackBerry Beta Zone. Let’s see if they can keep up with their competitors on this one…