BBC launches global iPlayer app for iPad

July 28th, 2011

The BBC iPlayer will now be available to Apple iPad users in eleven European countries.

With a monthly subscription, customers will be able to use the on-demand video service to watch old and new BBC programmes. However, international users will get something British users will not – the option to download shows so they can be watched offline. Yet those users will miss out on live content and a seven day catch up service.

The service is being run under BBC Worldwide, the commercial arm of the corporation, and will be available in Austria, Belgium, France, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain and Switzerland.

The app is free to download but to access content will cost 6.99 euro a month or 49.99 euro for a yearly subscription. The scheme is seen as a pilot for global expansion of the service.

“We have an exciting vision for what this service could become and will develop it based on feedback from within the markets,” said Jana Bennett, president of Worldwide networks and global iPlayer.

Currently, users of the iPlayer in the UK can only download content onto a desktop computer or a laptop. They also do not have the option to watch older shows.

[Source: BBC]

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