Research In Motion and Porsche have unveiled the BlackBerry Porsche P’9981, the luxury brand’s first-ever smartphone.
Unveiled at RIM and Porsche Design’s Dubai event, the P’9981 looks like no BlackBerry device that’s ever made it to market, sporting an angular stainless steel frame, a hand-wrapped leather back cover, a sculpted QWERTY keyboard, and “a crystal clear touch display”. It’s BlackBerry 7 operating system has also been tweaked to look more luxurious, and now comes with a Porsche Design interface and a bespoke Wikitude World Browser app.
On the spec-front, however, the P’9981 sports near identical features to the Bold 9900, minus it’s slightly less-speedy 1GHz processor. You will however find a 5 megapixel rear-facing camera, 8GB of built-in memory and – we’re assuming – the same 2.8-inch capacitive touchscreen.
“Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark,” said Dr. Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”
The BlackBerry Porsche P’9981 will be available Porsche Design Stores before the end of the year, and is rumoured to be priced at $2000 (around £1250). Ouch.