Apple becomes UK’s second most popular online store

November 22nd, 2011

Apple Store

Apple has become the UK’s second most popular online store, with Amazon taking the number one spot.

New stats from Experian Hitwise shows that traffic to Apple’s store has grown five-fold in Q3 2011, accounting for one in every 250 visits from UK web users. This massive growth saw the Apple store take the number two spot from retailer Argos, jumping an impressive six places in the analyst’s famous ‘Hot Shops’ list.

Argos slipped into third place in the list, followed by Tesco, Next, Marks and Spencer and

Experian Hitwise Marketing Research Analyst James Murray acknowledges that the iPhone 4S announcement was also responsible for Apple’s massive traffic numbers. “The tech world mourned the death of Steve Jobs this quarter but Apple goes on, and the launch of the iPhone 4S has helped push Apple to its highest ever ranking in the Hot Shops list,” he said in a press release.

“Amazon UK and Apple are now the two biggest brands in online retail, and this Christmas they will go head-to-head in the gadget wars as the Amazon Kindle contends with the Apple iPad. Our data shows that iPad is the more popular gadget online but the Kindle’s lower price point may entice shoppers this Christmas.”

[Source: ZDNet]