Launched in time for the much-hyped 2012 Olympics, the app aims to equip users with a “wide scope of social, cultural, fun and enriching experiences during their stay in the UK.” For example, it’ll direct you to the best nearby restaurants and provides an in-depth guide to the hundreds of must-see towns and villages across the UK. The app, which will no doubt be free to download on your Galaxy S2 or Galaxy Tab, will also provide information about the Olympic Torch Relay and Olympic venue destinations.
Sunny Hwang, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics commented: “This is a perfect example of an Olympic Worldwide Partner and the host country tourism board working together to create a more fulfilling Games experience for the millions of people who will be touched by the London 2012 Olympic Games this year.”
“Samsung and VisitBritain are enabling visitors to feel closer to the Olympic and Paralympic Games embracing a shared ambition to create a lasting legacy. Samsung will continue to develop its relationships with other Olympic partners to progress its goal for London 2012 to be ‘Everyone’s Olympic Games’ where everyone can enjoy, take part in and share the Olympic Games experience, using smart technologies.”
[Source: Tracy and Matt]