Everything Everywhere launches large-scale marketing push

Everything Everywhere has announced plans for a large scale marketing campaign, in a bid to distinguish the Orange and T-Mobile brands.

The multi-million pound campaign includes two high-profile TV adverts, aiming to distinguish Orange as a “premium” network and T-Mobile as a more affordable alternative. The Orange ad, Everything Everywhere explains, involves a team of “magical Ninjas”, and focuses on the network’s Orange Swapables incentive.

The Harry Hill-voiced T-Mobile ad, which can be viewed below, focusses on everything that us Brits love, from cheese and tattoos to Fenton the dog. Of course, the main focus of this advert is the operator’s new Full Monty tariff, which offers unlimited texts, minutes and data from just £36 per month.

Spencer McHugh, Director of Brand at Everything Everywhere, commented: “We are extremely proud and privileged to be running two of Britain’s most famous brands – T-Mobile standing for brilliant value for money, and Orange showing it goes the extra mile to offer customers more. Our assault on the market is underpinned by ensuring our two campaigns are distinct, and relate directly to the needs of the two customer bases”.

Both adverts will make their debut on Saturday February 4, during ITV’s Take Me Out.

[Source: Everything Everywhere]