UK and US smartphone users prefer handsets with large 4.5-inch screens, a survey from Strategy Analytics has revealed, results which could spell doom for the Apple iPhone.
The findings are pretty conclusive, too. According to Paul Brown, a Director in the Strategy Analytics User Experience Practice, “almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device.”.
“This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences,” Brown added.
The results also show that women are most likely to opt for smaller-screened devices such as the iPhone, and that – unsurprisingly – Android owners are more likely to seek larger devices than existing iPhone owners.
Strategy Analytics User Experience Practice vice-president Kevin Nolan said: “In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets.”