If there’s anything more tiresome than the incessant rumours and false ‘leaks’ surrounding the upcoming unveiling of the Galaxy S3, it’s the sluggishness with which Samsung have released Android 4.0 for Galaxy S2 owners in the UK.
The release of ICS for S2 handsets in the UK has stretched out for nearly a month now, with Three and O2 being the first networks to receive the update last month. Today, owners of Vodafone and unlocked S2 handsets have finally received the update, while customers of Orange and T-Mobile are still awaiting their turn to get the highly-anticipated Android OS.
While customers are pleased that the updates have now trickled through to most of them, Samsung’s Facebook page has been filled with complaints about the lack of communication Samsung have had with their customers. One Roger Pitman has commented on their official Facebook page that it’s ‘the community who are again announcing this and not the official web pages of Samsung Mobile.’ He also stated that, in the wake of Samsung’s poor communication and tardiness, ‘an apology and promise it will not happen again is needed now.’
Could Samsung have dealt with the release of ICS better? And will their poor communication with customers in this fiasco be enough to put people off buying their phones in the future? Given the quality of their handsets and the hype surrounding the S3, it seems unlikely.