While the masses have already got their hands on Samsung‘s flagship Galaxy S3 smartphone, and are enjoying all the weird and wonderful features it has on offer, Samsung’s new CEO isn’t getting carried away.
The Wall Street Journal reported on Kwon Oh-hyun’s first speech as new Samsung CEO. “A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions,” said Oh-hyun.
A major catalyst for Samsung’s determination to focus particularly on enhancing the software side of the user experience is Google’s acquisition of Motorola. The close collaboration between the manufacturer and the search giant behind Android means that Samsung are at risk of falling behind the competition.
Many of the features included in the S3 reflect Samsung’s level of attention paid to innovating the user experience. The S3 features an eye-tracking camera which keeps the screen on, Voice recognition software S-Voice and wireless communication feature S-Voice, among other things.
Oh-hyun went to to say that Samsung needed to establish an ‘absolute lead’ over its competitors in the smartphone market. Looking at the early success of the Galaxy S3, they’re on their way to doing just that.