More than any other consumer electronics giant, Apple always seem to be at the centre of a dispute concerning their environmental credentials. As a hint to those of you looking to set up one of the biggest and most successful businesses in the world one day, don’t name your brand after a fruit if you want to keep the hippie hecklers off your back.
In the wake of last week’s news that all of Apple’s devices were removed from the EPEAT register due to the difficulty in separating their toxic components from the rest of the device, the Cupertino company have been subjected to some criticism from the mobile and environmental communities.
Now, however, Greenpeace have stepped in to show support for Apple, saying they have ‘significantly improved,’ but also they they lack ‘a plan that outlines a realistic path to eliminate their reliance on coal.’
Apple’s drives towards cleaner energy usage have led them to getting improved grades on Greenpeace’s roadmap. Their score of 22.6% on the ‘Clean Energy Index’ is up from April’s score of 15.3%, and their grades also improved in Infrastructure Sitting (‘F’ to ‘D’), Energy Efficiency & GHG Mitigation and Renewables (‘D’ to ‘C’) and Renewables & Advocacy (‘D’ to ‘C’).
Still not quite grades you’d proudly take home to your mum at the end of term, but Greenpeace’s commendations will certainly ease the pressure on Apple.