Google downsizing Motorola in reinvention plans

August 13th, 2012

It’s a few months now since Google successfully annexed Motorola, incorporating the American OEM into its growing empire. While things have been relatively quiet since then, the silence has been broken by Google’s first major reshuffle of Motorola, as they announced that they are laying off 20% of the company’s workforce.

Motorola has for some time now been falling behind its rivals in the smartphone market, and Google bought the company in the hope that they can reinvent the company to get it back on track. That, and the 17,000-odd patents that MMI own, which will give Google more authority in the ever-present lawsuit wars that typify the industry.

A total of 4,000 job cuts will be made to Motorola, with one-third of them being in the united states. Other aspects of Google’s big plans for the company include abandoning unprofitable markets and moving away from making low-end devices, concentrating on fewer, more high-end devices.

There are some fine devices to come out of Motorola’s labs, such as the ultra-slim RAZR or the super-battery-powered RAZR MAXX. It’ll certainly be interesting to see if the positive aspects of Motorola can combine effectively with Google’s resources and manpower to make them competitive again in the relentless smartphone market.

[Source: New York Times]

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