The ZTE Era measures in at a skinny 7.8mm, but still manages to pack a 1.5GHz quad-core chipset, 4.3-inch qHD screen and HD voice

A Preview of the ZTE Era

29th February 2012

The Era is ZTE's debut quad-core smartphone, aiming to challenge the likes of Samsung and LG with its 1.3GHz Tegra 3 chipset. Just like the Mimosa X the Era makes use of the processor's new Icera radio chips, which should make for a long-lasting battery.

Announced at Mobile World Congress 2012, the razor-thin 7.8mm-thick Era also packs Android 4.0 Ice Cream Sandwich, equipping it with the same set of features as its high-end rivals. These are easy accessible via the phone's decent-sized 4.3-inch capacitive qHD touchscreen, which comes skinned in ZTE's new MiFavor user interface. The Chinese manufacturer claims this custom UI delivers personal customisation, intuitive operation and handy onscreen gestures.

The phone manages to squeeze a host of multimedia features into its skinny chassis, too. There's an 8 megapixel camera on the rear of the phone, complete with autofocus, LED flash and 1080p HD video smarts. This comes paired with a VGA webcam, 8GB of included storage (expandable via microSD) and a built-in media player with stereo FM radio.

Other confirmed specifications include; Bluetooth 3.0, Dolby Mobile sound enhancement, HSDPA and WiFi connectivity and integrated GPS. There's also HD Voice onboard, which promises crystal-clear call quality.

The ZTE Era will make its UK debut in Q2 2012, although pricing details are still to be confirmed.

A full review will be published here once the phone has been released.

User Reviews

Leave your own review

ZTE Era News

ZTE Era: 7.8mm thick quad-core device official

By on February 27th, 2012
ZTE Era: 7.8mm thick quad-core device official

ZTE is the latest manufacturer to have taken to the stage at Mobile World Congress, where it debuted its first-ever quad-core device: the ZTE Era. Despite measuring in at a positively-tiny 7.8mm thick, ZTE’s latest phone packs Nvidia’s 1.5GHz Tegra 3 processor, alongside Android 4.0 Ice Cream Sandwich which comes skinned in ZTE’s new MiFavor UI. […]

Read more

ZTE Era Specifications


Full capacitive touch screen


Size: 4.3 inches

Resolution: 960 x 540


Keyboard: On-screen

Operating System

Android 4

Interface: ZTE MiFlavor


Integrated NFC Chip



Internal: 8GB

External: microSD up to 32GB


CPU: 1.3GHz Quad core

A-GPS with maps



Data Speed

Up to 21 Mbps download speed
Up to 5.76 Mbps upload speed

Data Protocols



Wi-Fi: IEEE 802.11 b/g/n



Audio: 3.5mm stereo jack

Data: Standard microUSB

Quad Band

GSM 850 / 900 / 1800 / 1900



Bluetooth 3

A2DP for wireless stereo headsets



8.0 megapixel camera

Auto Focus and LED Flash

1080p Video Recording

At 30 fps

Front facing camera with video calling



Social Networking Features

Twitter and Facebook Widgets

Email Access



Radio: FM with RDS

Audio supported formats

Playback: MP3, WAV, WMA, eAAC+

Recording: Supported

Video supported formats

Playback: MP4, H.264, H.263, WMV

Recording: Supported

Pay Monthly Deals for the ZTE Era

ZTE Era Deals - Get Notified When the Phone is Available

The ZTE Era is not currently available on contract. To be notified via email when it is available, just enter your email address on the form below and click Submit. We'll only email twice, once to confirm that you've subscribed and once when we have deals ready for you to compare.